Choosing a Path 1 Essay Example | Topics and Well Written Essays - 750 words

Choosing a Path 1 - Essay Example Marketing is another core component of business. It involves all activities entailed in the communication of the value of the products and services of a business. It entails appealing to the need of the consumer or buyer to take up the target product and not any other alternative. This will equip me with the skills on how to get to increasingly acquire market share. These two business majors are related in that both work together towards meeting the business goal of profitability. I have chosen finance because of the authoritative influence of my father. My father works in the finance department of a private firm. Additionally, he has special interest in the performance of stocks of various companies. Spending more time with him drew me into understanding how to trade in stocks and I am now keen to note any trends in stocks of some companies. Moreover, knowledge on stocks makes conversation with my father flow as we argue on facts that we both understand. He uses his knowledge in finance to assist me in related academic work. He uses such opportunities to convince me to pursue a course in business finance. Strategically, he shares his best experiences in the career and gives examples of other renowned people who have had successful careers in business finance. This made the profession appeal to me, making me keen on mathematics, languages and business education. My elder cousin has been the authoritative figure that made me also consider taking a course in marketing. During my holidays, he would ask me to accompany him as he visits various retail outlets to market the products of the company that he works for. This has made me appreciate some practical aspects of marketing. My cousin is always keen to analyse advertisements and then explain to me the intention and impact of the respective advertisements. This has made me gain some knowledge in marketing, particularly with regards to market segmentation, targeting and advertising in general.